This beef cut is lean with a thin layer of fat, which makes it juicy, tender and bursting with flavour. Make it the star of your dinner by pairing it with roasted or mashed potatoes and roasted vegetables. About our Beef: The Australian beef industry produces some of the finest beef in the world. The industry is geared to producing high quality grass-fed, grain-fed and organic beef and breed-specific products, such as Wagu and Angus. Australian beef has the natural-advantage, where the cattle graze on open pasture and most are exclusively grass-fed. Our top-quality meat is assessed for its rib fat, meat colour, eye muscle area, fat colour and marbling. All our beef is 100% halal.