Eye of rump steak is a rich & flavourful meat cut that is most suited for pan-frying or grilling. The thick steak has zero fat. Simply season with sea salt, fresh ground pepper and herbs and cook to medium or medium-rare to get a succulent juicy tender piece of meat. We recommend serving it with roasted vegetables and mashed potatoes. About our Beef: The Australian beef industry produces some of the finest beef in the world. The industry is geared to producing high quality grass-fed, grain-fed and organic beef and breed-specific products, such as Wagu and Angus. Australian beef has the natural-advantage, where the cattle graze on open pasture and most are exclusively grass-fed. Our top-quality meat is assessed for its rib fat, meat colour, eye muscle area, fat colour and marbling. All our beef is 100% halal.